Pop culture influence started with cinema in the 1890s,
comic books and FM radio in the 1930s, moved to television in the 1950s,
the internet in the 1990s and now video games in the 2020s.
Our philosophy is built around an innate understanding of this new
hyper-connected, hyper-critical and hyper-involved generation and how to authentically connect to it.
Understand
We live and breathe gaming culture so we don’t just talk the talk. We believe you can only truly understand gamers by being one yourself.
Opportunity
This is where ideas are born. Taking insights and creating strategies that allow brands to be seen authentically by a hyper-cynical gaming audience.
Impact
Ideas are only as good as their execution. We have decades of combined experience delivering world class campaigns from grass roots gaming to professional esports.
Learn
Feeding back into the process is critical to improvement. We document everything to ensure we don’t miss a thing.
Whether you’re after strategic direction, a digital media campaign, public relation services, designing and executing an experiential strategy or connecting with the world of esports, we collectively have decades of experience working with the biggest names in gaming and technology.
Strategy
Development
Connecting with gaming and tech focused communities is our specialty. It starts with understanding this audience; their motivations, what they get excited about and what turns them off. We can develop a strategic platform that allows you to navigate this minefield and provide a long term opportunity for growth.
Digital Media
Strategy and Buying
As video game media buying specialists, we help publishers, developers and brands alike target gaming audiences through strategic digital media planning, buying and analysis. Whether a game launch, evergreen ‘games-as-a-service’ or brand execution via gaming, we offer transparent and programmatically assisted campaigns to deliver your goals.
Media Relations &
Press Office
We have worked with the games and technology media in Australia and New Zealand for over a decade. Game and technology product reviews, interviews, news pieces, promotions, Let’s Play videos, streams or magazine features; it’s all part of our outreach to provide relevant and compelling content on behalf of our clients.
Organised Play &
Esports
Our team is highly experienced in the world of esports and maintains strong networks with tournament and team organisations, events and LAN centres across the region. We help build and foster a competitive scene for games, manage team sponsorships and advise brands on how to reach this highly engaged audience.
Social Media &
Community Management
Whether it’s managing social media channels, running community events or supporting influencers and community sites, we help games and technology companies connect with their grassroots audiences. Community engagement activity provides consistent points of contact with an active audience.
Media
Training
We help clients master the art of the interview, understanding the role of the journalist and how to convey the desired messages through compelling story telling. We help prepare key talking points and hone interview techniques and skills so spokespeople can prepare and confidently participate in a variety of forums including media interviews, panels and presentations.
Influencer
Engagement
Double Jump will help identify the right scenarios and campaigns for clients to authentically engage in an influencer program. The team will find the right influencers to partner with, will set up and manage agreements and contracts, and will follow through on the delivery and reporting to ensure outstanding results are achieved.
Experiential
Management
We run events - everything from esports viewing parties to press launches to huge booths at major conventions such as PAX Australia. Our team handles the management of every element so that you don’t have to stress.