Double Jump were engaged by All Interactive to support the launch of Journey to the Savage Planet, a new co-op adventure game launching on PC, PlayStation 4 and Xbox One.

With a limited budget and a competitive release window, we needed to go above and beyond standard media outreach. Our strategy was two-fold. 1) Bring media and influencers into the fantastic world as early as possible to convert them into fans. 2) Drive interest outside traditional previews and reviews by focusing on an Australian developer, Alex Hutchinson, who was part of the development team at Typhoon Studios.

A mixture of paid and unpaid influencers were also given access to the game to stream or record VOD, along with giveaway codes and media kits.

We were able to achieve 45 articles for the game in both gaming and mainstream media, with 16 dedicated Twitch streams and YT VODs.